Coca Cola is the worlds most recognisable brand, of all time, ever. The company has been around since the late 1800’s and the drink was oringinally billed as a ‘delicious and refreshing healthy drink’
The power of coca cola advertising means that almost all of us have the powerful subliminal message deeply planted within us, the familiarity of it’s red livery comforts us, and we’d ‘like to teach the world to sing’ – remember that song? The kids go mad when Santas cola Christmas truck is in town, or just recently, ‘things taste better with a coke’ Thereby firmly inplanting their feel good messages within us.
Many of us think by drinking a coke or diet coke, instead of a beer or glass of wine, we are making healthier choices but for some people their cola drinking habits are increasing. A can a day, a litre a day, 2 litres a day? You can get addicted to drinking cola and if you are trying to lose weight this seemingly innocent drink can severely hamper your weight loss efforts.
So what happens when you drink cola?
Originally published by Wade Meredith at Blisstree.com
In the first 10 minutes: 10 teaspoons of sugar hit your system. (100% of your recommended daily intake.) You don’t immediately vomit from the overwhelming sweetness because phosphoric acid cuts the flavor, allowing you to keep it down.
20 minutes: Your blood sugar spikes, causing an insulin burst. Your liver responds to this by turning any sugar it can get its hands on into fat. (And there’s plenty of that at this particular moment.)
40 minutes: Caffeine absorption is complete. Your pupils dilate; your blood pressure rises; as a response, your liver dumps more sugar into your bloodstream. The adenosine receptors in your brain are now blocked, preventing drowsiness.
45 minutes: Your body ups your dopamine production, stimulating the pleasure centers of your brain. This is physically the same way heroin works.
60 minutes: The phosphoric acid binds calcium, magnesium, and zinc in your lower intestine, providing a further boost in metabolism. This is compounded by high doses of sugar and artificial sweeteners also increasing the urinary excretion of calcium.
60 minutes: The caffeine’s diuretic properties come into play. (It makes you have to pee.) It is now assured that you’ll evacuate the bonded calcium, magnesium, and zinc that was headed to your bones as well as sodium, electrolytes, and water.
60 minutes: As the rave inside you dies down, you’ll start to have a sugar crash. You may become irritable and/or sluggish. You’ve also now, literally, pissed away all the water that was in the Coke. But not before infusing it with valuable nutrients your body could have used for things like hydrating your system, or building strong bones and teeth.
This will all be followed by a caffeine crash in the next few hours. (As little as two if you’re a smoker.)
Coke itself isn’t the enemy here. It’s the dynamic combo of massive sugar doses combined with caffeine and phosphoric acid, which are found in almost all sodas. Moderation, people!
And if that didn’t scare you, here are the ingredients in that bubbly, caffeinated, coloured syrup you’re enjoying: carbonated water, high fructose corn syrup, phosphoric acid, preservatives, caffeine, caramel coloring, potassium benzoate, natural flavors.
What can you do?
If you wanted to be turned off cola, place a tooth, a chicken bone and an old coin into a glass of coke and see what happens. The acid will strip the dirt from the coin, the tooth will go black and the bone with disintegrate. Sadly this is the same stripping effect it has inside your body, leaching calcium from your bones en route to osteoarthritis.
Try kicking your cola habit into touch now, for long term health benefits, or save it for occasional consumption. You will see a massive difference to your health and weight loss efforts.